Houlihan Lawrence names Susan Reische Bronxville sales leader

Houlihan Lawrence appointed Susan Reische as sales leader of its Bronxville office on Sept. 24, 2026, adding a veteran manager with more than 30 years across real estate, sales, marketing and leadership. The move is meant to strengthen agent development and business growth in a key Westchester market.

Why it matters: - Susan Reische will help shape agent performance and growth at Houlihan Lawrence’s Bronxville office, a location in the village where the brokerage was founded more than 135 years ago. - The appointment reinforces Houlihan Lawrence’s push to grow its northern New York suburbs business through coaching, mentorship and market expertise. - Houlihan Lawrence operates 32 offices and more than 1,450 agents across New York and Connecticut, so leadership changes in Bronxville can have reach beyond a single branch.

What happened: - Houlihan Lawrence named Susan Reische sales leader of its Bronxville office on Sept. 24, 2026. - Reische will focus on agent development, business growth and maintaining the office’s collaborative culture. - Houlihan Lawrence said Bronxville is an especially important market for the firm.

The details: - Reische brings more than 30 years of experience in real estate, sales, marketing and leadership. - Before joining Houlihan Lawrence, Reische was Strategic Growth and Sales Manager at William Raveis. - Reische has worked in leadership development, agent coaching and mentorship. - Her earlier career included marketing and creative roles at global media companies in Manhattan. - Reische holds an Associate Real Estate Broker license in New York and lives in Pelham. - Houlihan Lawrence said Reische’s Westchester market knowledge, coaching background, business development experience and brand strategy skills will support Bronxville agents and the local community. - Reische said the Bronxville office sits in the heart of the village, near New York City, in a community known for architecture and strong civic ties. - Houlihan Lawrence says the brokerage serves Westchester, Putnam, Dutchess, Columbia, Ulster and Orange counties in New York, plus Fairfield County in Connecticut. - The company describes itself as the leading real estate brokerage serving New York City’s northern suburbs and says it was founded in Bronxville in 1888.

Between the lines: - The hire suggests Houlihan Lawrence is prioritizing experienced managers who can coach agents and build pipeline, not just oversee day-to-day operations. - Reische’s background in media and brand strategy may also signal a broader emphasis on marketing discipline inside the Bronxville office.

What's next: - Reische is expected to work with Bronxville agents on recruiting, coaching and business expansion. - Houlihan Lawrence will likely lean on the Bronxville office to support its broader Westchester presence. - The company directs readers to more information.