Floors & Kitchens Today marks 15 years with anniversary discount

Floors & Kitchens Today is celebrating 15 years in business with 15% off from Aug. 10 through Labor Day at its Auburn and Seekonk, Massachusetts, design centers. The company says the milestone reflects growing demand for full-service help with kitchens, baths, flooring and window treatments across New England.

Why it matters: - Floors & Kitchens Today has spent 15 years evolving from a flooring warehouse into a full-service home design resource for homeowners across Massachusetts, Rhode Island and nearby Connecticut. - The anniversary promotion gives customers a limited-time incentive to take on kitchen, bath and flooring projects during the late-summer remodeling season.

What happened: - Floors & Kitchens Today is marking its 15th anniversary with 15% off from Aug. 10 through Labor Day. - The promotion applies at the company’s Auburn and Seekonk, Massachusetts, design centers. - Owner Mark Chiavelli said the milestone reflects the trust of repeat customers, referrals and local communities.

The details: - The company began as an in-stock flooring warehouse serving DIYers, home flippers and contractors. - Floors & Kitchens Today expanded into full-service flooring, including in-stock and special-order products from Mohawk, Mannington and Daltile. - In 2015–2016, the company added kitchen and bath cabinetry, vanities and hard-surface countertops with design and installation. - In 2021, Floors & Kitchens Today added custom window treatments from Graber, including blinds, shades, drapery and shutters. - Both locations now operate as full design destinations. - Seekonk has a higher-end coastal feel, while Auburn serves as a tight-knit bedroom community. - Customers often travel 45 to 60 minutes to reach the showrooms. - Auburn draws customers from Connecticut, while Seekonk attracts homeowners from eastern Massachusetts and the Providence area. - Many customers arrive through referrals or online searches. - The stores have received five-star reviews before a purchase was made, reflecting the design guidance and customer service experience. - Most clients still choose traditional looks such as white shaker cabinets, light quartz counters and subway-tile backsplashes. - The company says homeowners are increasingly choosing bolder tile and countertop selections when they want a more distinctive look. - Design trends have shifted away from carpet toward engineered hardwood and luxury vinyl plank. - Warm beige tones have replaced the long run of gray-focused interiors. - In bathrooms, fiberglass shower surrounds are increasingly giving way to tile.

Between the lines: - The expansion from flooring-only retail into design, cabinetry, countertops and window treatments shows how remodelers are competing on convenience as much as product selection. - The fact that customers drive past multiple competitors suggests the company is winning on trust, service and local reputation, not just price. - The anniversary discount is also a brand-building move, reinforcing loyalty among past customers while drawing new homeowners into the showrooms.

What's next: - Floors & Kitchens Today says homeowners can visit the Auburn or Seekonk locations for flooring, kitchen and bath design, countertops and window treatments. - The company is directing customers to floorsandkitchenstoday.com for more information.

The bottom line: - Floors & Kitchens Today is using its 15-year milestone to underline a broader shift in home remodeling: customers want one place to help them design the whole space, not just buy materials.